Louis Vuitton's Beijing Flagship Retailer and its Impact on a Thriving Marketplace for Fake Purses

Practically thirteen years towards the day following Louis Vuitton began selling its designer purses in its first shop in China, the firm launched its 12th flagship retailer within the capital city of Beijing. Several feel the shop is among the extremely couple of places in the country where consumers could be confident they're getting authentic designer purses, on account of the Chinese industry being notoriously flooded with fake designer purses. Fake designer purses outsell the genuine items in China at a staggering ratio of more than 20:1. Several think that the dominance of fake purses on the Chinese market place is among the central motivational variables for Louis Vuitton opening a flagship store within the Chinese Capital. Any individual worried about mistakenly acquiring fake purses will have an outlet exactly where they are able to receive guaranteed authentic merchandise.

One more popular theory is the fact that Louis Vuitton opened the Beijing flagship store in an work to help its merchandise preserve pace with other luxury retailers which have been aggressively expanding the clothes, jewelry and automobile industries across the Asian markets. Companies have had wonderful success catering for the Chinese elite, who are spending record amounts due to 20 years of economic reform within the country.The massive luxury boutique is 17,000 square-feet and stands three stories tall. As predicted by Louis Vuitton management at the time of its launch, the shop was immediately lucrative upon opening, and has remained so ever considering that. In addition to the brand's luxury designer purses, the shop will sell all sorts of merchandise, ranging in price tag from a $360 dollar woman's coin purse to a $200,000 dollar gold watch that is certainly made-to-order.

Louis Vuitton donated a important portion of the first-day sales from the Beijing flagship retailer to final year's Particular Olympics World Summer Games, which had been held within the city of Shanghai. Chinese film director Zhang Yimouand and Olympic hurdle runner Liu Xiang attended the gala opening at the invitation of Louis Vuitton, selected as figures in the Chinese community who represent the spirit of private improvement and innovation. Zhang donated the funds for the 2007 Unique Olympics Globe Games on behalf of Louis Vuitton, with Liu Xiang and Special Olympians Jia Sirui and Judy Yang on hand to get the donation as representatives of the Special Olympics. Due to the generosity of companies including Louis Vuitton, the Particular Olympics had been able to raise a lot more funds than they ever have, as well as the games were deemed a complete achievement.

It really is nonetheless as well soon to say no matter whether the Beijing retailer will have an effect on the ratio of designer purses to fake designer purses getting sold on the Chinese industry, however the retailer is undoubtedly turning a profit, plus a wholesome one at that. It seems unreasonable to expect the shop to drastically curb the sale of fake purses within the country, since replicas don't necessarily appeal towards the identical marketplace that desires to pay complete price for authentic Louis Vuitton merchandise.